I am Anh Ho, an innovative Sales and Marketing enthusiast with a dedication to using creativity and knowledge to accomplish business objectives with multi-stakeholder benefits.
I have a strong desire for new challenges through exciting projects and positions in the Marketing field.
As a result-oriented person, the professional philosophy that I pursue centers around embracing excellence in data-driven Marketing strategy to bring the best experience and product to customers while increasing the brand's profit.
On the journey, learning, and connecting with people around me brightens me up.
Sales and marketing journey
07/2024 - 10/2024: COMMERCIAL intern
Procter & Gamble
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Develop a strategic regional plan for Co.op Mart to increase 8.5 billion in regional sales in FY2425, with a holistic assortment, excellent distribution, price/promotion, shelving, and merchandising strategy for 6 P&G categories at 32 stores
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Conduct primary research involving 300 consumers across 6 categories for consumer insights and localized the brand’s messaging and benefit propositions. This approach increases consumer penetration in key regional categories—haircare, laundry, and homecare—by up to 40%.
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Audit media performance with the brand teams across 6 categories to identify gaps and opportunities for piloting in-store promotions, activations, and PG (promotion girl) activities improvement.
06/2023 - 8/2023: e-commerce intern
tiktok shop
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Lead weekly dashboard reports, and trend analyses for strategic recommendations to increase over 500 top-tier health & beauty sellers' performance (37% GMV contribution to total FMCG category) to meet 100% OKR in quarter 1
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Collaborate with Top Creators team for over 50+ KLS, and 7 cross-category first-ever million-dollar GMV key live stream series, including Quyền Leo Daily ($5M GMV) Vo Ha Linh ($4M GMV), Pham Thoai ($2M GMV), Hannah Olala ($1M GMV)... for the top-tier brands' affiliation (Cocoon, Candid, Merzy, AHC, DHC, Wonjin,...)
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09/2022 - 06/2023: Marketing manager
Rmit vietnam finance club (SGS)
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Develop top 1 academic club at RMIT's 9-month Marketing strategy to communicate the brand's vision, and mission to the Vietnamese students
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Manage brand equity across 6 social media channels, of which Facebook is the 9K-follower channel with a 54% increase in brand engagement compared with the same previous period
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Initiate Media Production and Persuasive Communication training for 140+ club members for optimizing Marketing performance
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Initiate Operation and Brand Guidelines booklet for brand consistency across 6 channels
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Restructure the department in which members can learn and develop their best-fit Marketing potential
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Together with the Board of Executives to connect members to have memorable student life experience
NhomNhomFood
NhomNhomFood
