COMPETITION WINNING IDEAS
Global Semi-finalist L'Oréal Brandstorm 2023
"Virtual Beauty GALLERY" is the first virtual Makeup Art platform developed with Makeup Artists for Makeup Artists. By using Blockchain, AI, AR technologies, we reserve Digital Makeup Looks' identity, express creativity, and generate beauty art auctions.
National champion
l'ORÉAL BRANDSTORM 2023
B y using NFTs, AR and AI technology,“Beauty Artists” values the Makeup Artists (MAs)' digital identity, and creativity in Makeup Looks so that they can state "I am Artist".
top 15
vietnam young lions 2023
Marketers - Student category
My team develops a 3-month marketing campaign for promoting VIB Bank's technology-driven and convenient banking services to Vietnamese Generation Z consumers with 8 billion VND budget.
top 30 Unilever Future Leaders' League 2023
My team surpasses 850+ teams, develops the 6-month IMC plan Knorr Fish Sauce aiming to get 3 million product trials, acquire competitors' consumers with a 15 billion VND budget.
owned brand
NhomNhomfood channel
340K followers
4.6M likes in total
64 videos
NHOM NHOM's Story
I started the NhomNhomFood cooking channel in March 2020. For the first time ever, the Covid lockdown forced people to stay at home. The cities were all closed. Consequently, home-cooking has inevitably become a new habit for not only me but also for many people. Besides, Tiktok was also a hit platform during that time. Many people, especially Generation Z, started using it, creating many new dancing, and singing trends.
When surfing Tiktok, I love watching cooking tutorial videos. However, it was hard to find those videos in Vietnamese that are quick, condensed, and aesthetic as my preference. Most of the time, the aesthetic cooking videos were Chinese with subtitles. Besides, Tiktok seemed to be covered with many "Dolce" dancing trends, so I think that uploading the tutorial videos would somehow help the users have beneficial knowledge when scrolling through the Tiktok feed. Those are the reasons why I started NhomNhomFood. After a few days of planning for the content, the first video about how to make the creamy flan was uploaded on my Tiktok channel. The video surpassed 1 million views within a week, which made me feel thrilled.
The name "NhomNhomFood" chosen for the channel, was an unexpected decision. I seriously thought about it in order to have a long-term, meaningful name. Some options were: AnNgonChannel, ONhaAnGi, etc., but I felt those were not distinctive enough. Back then, the word "Mlem Mlem" was a trend on social media. Generation Z used it to describe delicious food and beautiful things. I took that word as an inspiration. Then, NhomNhomFood was born.
Brand management
RMIT Vietnam Finance Club (SGS)
During the 9-month journey at the club, I successfully develop and conduct the brand vision, mission through a strategic and data-driven strategy. With the brand guidelines for strong brand identity and quality consistency, the department successfully executes Marketing projects that bring strong brand impressions with clear key messages aligning with the brand vision and mission.
Finance Club proudly achieves the "Best Club Of The Semester" in 2 semesters that I am in the Marketing Manager position.
Intelligent Investment Competition Season 3
UNIVERSITY PROJECTS
ART DIRECTION
PROJECT XIN CHAO!
making media course
GIZACHOI | Episode 1
The Gizachoi podcast was created to remind the young generation of the cultural beauty of Vietnam.
The first episode: "How Much Is It?" depicts a new perspective on the daily bargaining activity in terms of psychology in the Vietnamese traditional market.
Photography
gizachoi
GIZACHOI is a cultural magazine that was founded in 2022. The magazine is published every month, writing about Vietnamese culture. The first issue of GIZACHOI magazine in 2022 aims to provide interesting knowledge about the beliefs to attract luck and wealth in the Vietnamese traditional market.
Photography
High school event
Being a photographer at Miki English Union Club gave me many opportunities to enhance my photography skills. I have many chances to take photos for the club’s events, and Facebook page. I took these photos at a club event in 2020.
